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The idea of Roland Barthes that the author must die for the reader to be born, is one of the most important contemporary literary theories1. Moreover, the concept put forward by the researcher appears to correspond to social and cultural reality of the new media epoch. It can even be claimed that its significance increased at the beginning of the 21st century, since communication through digital, interactive and hypertext media remarkably changed the relations between the author and the reader. As Maciej Maryl accurately pointed out, the reader “with the aid of the new technology, gained the possibility of far-reaching intervention into the work”2. The blogosphere today provides a significant communication space, important for technological, cultural, social and other reasons. Blogs are examples of participatory culture, both when referring to the activity of bloggers and the activity of other Internet users, who comment on the posts or enter into interactions with the authors. Since a weblog is a communication tool, a genre permitting interactivity, then multiple interactions take place between the bloggers and the readers, making up certain important elements of the blogging process. An example of the blogosphere permits to note that the roles of the author and the reader are not predefined and the scope of their “rights” is negotiated. The result of the negotiation depends on attitudes adopted by the parties participating in negotiations, on communication purposes with which they enter the interaction, and finally, on the skill in achieving those aims.

ALL THE POWER IN THE HANDS OF READERS? THE NEGOTIATION OF AUTHOR AND READER ROLES BASED ON EXAMPLES IN THE BLOGOSPHERE