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Kota Banjarmasin adalah ibu kota provinsi dari Kalimantan Selatan dengan berbagai macam aktivitas. Salah satu angkutan umum Kota Banjarmasin adalah bus AKAP (Antar Kota Antar Provinsi) PO. Pulau Indah Jaya yang melayani transportasi penumpang dengan tujuan kota dan provinsi. Sarana transportasi memiliki tarif biaya yang ditentukan berdasarkan Biaya Operasional Kendaraan (BOK). Tujuan penelitian ini untuk mengetahui besar BOK bus AKAP dengan metode Pacific Consultant International (PCI) dan untuk mengetahui besar tarif yang diinginkan penumpang beserta tanggapan terhadap tarif yang berlaku saat ini Willingness To Pay (WTP). Penelitian ini dilakukan melalui survei wawancara untuk BOK kepada pihak PO. dan sopir bus dengan jumlah data 25 unit bus dan untuk WTP survei wawancara dengan sampel 200 penumpang bus di terminal KM 6 tempat pembelian tiket bus. Besar BOK yang dikeluarkan oleh PO. Pulau Indah Jaya Rp Rp 8.137.912.279 /tahun (bus Non AC) dengan tarif Rp 168.194 /penumpang dan Rp 8.712.239.580 /tahun (bus AC+Toilet) dengan tarif Rp 229.173 /penumpang. Besar nilai WTP bus Non AC Rp 185.000 /penumpang dan AC+Toilet Rp 245.000 /penumpang. Tanggapan terhadap tarif bus AKAP Non AC Rp 175.000 /penumpang dan AC+Toilet Rp 235.000 /penumpang adalah harga tarif bus  sesuai dengan kemampuan penumpang membayar dan mau membayar lebih dengan syarat adanya penambahan pelayanan dan fasilitas. Kata Kunci : Bus AKAP, Biaya Operasional Kendaraan (BOK), Willingness To Pay (WTP) banjarmasin city is the capital of the province of South Borneo with a wide range of activities. One of the public transportation of Banjarmasin city is the bus AKAP (Inter-City Inter Province) PO. Pulau Indah Jaya which serves passenger transportation with a city and provincial destinations. Transportation facilities have a fee that is determined based on Vehicle Operating Costs (VOC). The purpose of this study is to find out the size of the bus AKAP VOC with the Pacific Consultant International (PCI) method and to find out the number of tariffs desired by passengers along with responses to the current rates of Willingness To Pay (WTP). This research was conducted through interview surveys for VOC to PO. parties and bus drivers with data on 25 bus units and for WTP interview surveys with a sample of 200 bus passengers at the terminal KM 6 places to buy bus tickets. VOC amount issued by PO. Pulau Indah Jaya Rp. 8.137.912.279 /year (Non AC buses) with a tariff of Rp 168.194 /passenger and Rp. 8.712.239.580 /year (AC + Toilet bus) at a rate of Rp. 229.173 /passenger. The value of the Non AC WTP bus is Rp. 185.000 /passenger and the AC + Toilet Rp. 245.000 /passenger. The response to the AKAP Non AC bus fare of Rp. 175.000 /passenger and AC + Toilet Rp. 235.000 /passenger is the price of the bus fare according to the ability of the passengers to pay and pay more on the condition of additional services and facilities. Keywords: Bus AKAP, Vehicle Operating Costs (VOC), willingness to pay (WTP)

ANALISIS BIAYA OPERASIONAL KENDARAAN (BOK) DAN WTP (WILLINGNESS TO PAY) PADA BUS AKAP JURUSAN BANJARMASIN - SAMARINDA