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The Sundanese are one of the second largest tribes in Indonesia. Dedi Mulyadi is one of the politicians who own 10 million followers on Facebook and are the pioneers of the use of Sundanese Headbands which have a high philosophy that is useful in life activities in various fields. The Sundanese Head Tie Dedi Mulyadi becomes a Political Brand Identity which is drawn in the form of a prism with 8 sides.

S, Sundanese Biographical Study of Dedi Mulyadi's Politicians : Political Brand Identity Through The Sundanese Traditional Head Tie