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Creating sustainable growth and making people familiar with the concept are today’s major concerns as information about the importance and practice of sustainability is relatively scarce. Sustainability rankings give information and guidance to people, they are remarkable, have illustrative and didactive functions and can help understand the relevance of sustainability. Sustainability prizes also give people an idea of which companies, cities, people have done the most for the environment, society and sustainability. Like rankings, prizes are evaluated and awarded based on a complex system of criteria. In order to assess the effect of these lists we have conducted a short online survey to find out how people relate to these sustainability rankings, and how these prizes and gratifications affect their attitudes towards different brands, or whether they influence people’s decisions on buying a particular product or not. This survey gives us a somewhat deeper insight into consumers’ emotions and perceptions regarding whether they consider the companies or cities at the top of the ranking to be of better quality, and if this way they represent a higher level of trustworthiness and reliability, or not.

Sustainability rankings, prizes and the consumer opinion with regard to them