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Studies have been conducted on current problems and prospects of using mobile Apps in Ukrainian agriculture. The mobile applica on market for agricultural businesses is analyzed along with their main features and benefits. The main limi ng factors for the use of mobile applica ons in the agrarian sector of Ukraine are iden fied. The posi ve changes that are expected in this area as a result of the development of a na onal program for the introduc on of digital services in the country, the development of infrastructure and the spread of high-speed mobile communica on have been noted. Mechanisms of func oning of mobile applica ons as a marke ng tool are defined. The main marke ng goals of using the Mobile App in the agricultural sector, as well as the stages of their introduc on to the market are highlighted. The basic types of mobile applica ons for different pla orms, their advantages and disadvantages, evalua on and selec on criteria are described. Examples of so ware products that are implemented as marke ng tools for promo ng food products, as well as products and services for agriculture that can be used to support management decisions in agribusiness. The mul -purpose nature of mobile applica ons be emphasized, which become a compe ve advantage of the company and not only increase customer loyalty, that receive useful informa on and prac cal management tools, but also provide growth of sales and forma on of stable partnerships.

Using mobile applications as a marketing tool in agribusiness