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Topicality. Today, in order to overcome financial problems, business entities are forced to mobilize the entire economic potential. But it is precisely in the manufacturing sector that business processes are often unable to resolve the crisis effectively, so the management department should find an alternative way to overcome it. Before modern domestic enterprises, the increasing problem of increasing the efficiency of management is becoming more and more actual. One of the key issues is the dominance of functional management in organizations, which causes a lot of complexity. The process of reengineering business processes at the enterprise comes at the aid, which today needs additional study and coverage. Applying the principles of reengineering, an enterprise can prevent bankruptcy or decline in production and continue development in the chosen direction, or take on the basis of analysis of the results of the decision on the change of products, technological or market orientation.Purpose and tasks. Consider the methods of building a business on the principles of reengineering business processes at the enterprise. Analyze the major mistakes during reengineering, and specify the main advantages. Research results In the article during the study of the topic found methods of building a business on the principles of reengineering business processes in the enterprise, the main advantages of reengineering. It also found that due to the reengineering of business processes at the enterprise it is possible to accelerate the growth of investment attractiveness, the introduction of new information technologies, that is, the enterprise is moving to a new stage in its development, and accordingly, there is growth, because without it it is difficult to imagine a modern enterprise, which seeks to match the international quality standards to maximize the needs of the population, support the national economy and domestic production.Conclusions Thanks to the reengineering of business processes at the enterprise it is possible to accelerate the growth of investment attractiveness, the introduction of new information technologies, that is, the company is moving to a new stage in its development. Business process reengineering can provide a radical transformation of the management and production system of enterprises and allows to significantly improve the competitiveness and efficiency of their activities, help them to win new markets, move to a qualitatively new level in a competitive market environment.

MANAGEMENT OF A MODERN INDUSTRIAL ENTERPRISE: INITIATION OF BUSINESS PROCESSES REENGINEERING