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PRIORITIES OF STRATEGIC DEVELOPMENT OF TOURISM ACTIVITIES IN THE COUNTRIES OF THE BLACK SEA REGION The strategic directions of the joint strategy of the countries of the Black Sea basin for creating favorable conditions for the formation and development of a modern competitive recreational and tourism industry that can become the leading sector of sustainable development of the region are justified, and the relevant targets, priorities and tasks are determined. The existing shortcomings that reduce the competitiveness of tourism products and services in the countries of the Black Sea basin are identified.