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Designing website layouts is not just a matter of thinking about beauty or aesthetics. More than that, its necessary to carefully plan each visual element for its function or contribution to ensure a great browsing experience, while clearly presenting the content of each page. This study seeks to evaluate how page design through geometries, images, colors, and text types combine to ensure good visual perception, while highlighting the brand and content designed for each page. In this case, it analyzes, more specifically, the luxury brands, in order to better understand certain trends regarding the design of their layouts. Understanding, after all, how the most famous brands in this segment design their layouts can be very helpful for other brands to be inspired and to move in the same direction. The finding of this study is that a minimalist design, which is less concerned with details or effects for the layout and more focused on the imagery display of fashion pieces and items, is much more advantageous to highlight the frequently renewed models and collections and need to catch the eye of those who are interested in keeping up with or always up to date with fashion.

TENDÊNCIAS DE DESIGN PARA SITES DE MARCAS DO MERCADO DA MODA