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The present paper aim to show that the general globalization is not a generalized solution without a questioning, because each country has its distinct peculiarities as: size of buildings, conditions of supply and demand, topography, cultural issues, leads us to think that multinational companies are leaving a gap in the market, not respecting our needs. Noting that these companies to reduce project costs, standardize a product worldwide. In the case of civil construction not different, in the market of pumping machines of 30 to 60 m3/h for large height up to 100 meters, mounted on a trailer or on trucks, these equipments are of high cost, it is required that the customer has a high consumption of concrete, has to rethink in machines for small heights up to 10 to 20 meters and volume up to 10m3/h with a cost in the equipment of maximum R$ 80,000.00.

REENGENHARIA EM MÁQUINAS DE BOMBEAMENTO DE CONCRETO PARA A INDÚSTRIA DA CONSTRUÇÃO CIVIL