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Schools with the highest average student performance are often the smallest schools; localities with the highest rates of some cancers are frequently small and the effects observed in clinical trials are likely to be largest for the smallest numbers of subjects. Informal explanations of this "small-schools phenomenon" point to the fact that the sample means of smaller samples have higher variances. But this cannot be a complete explanation: If we draw two samples from a diffuse distribution that is symmetric about some point, then the chance that the smaller sample has larger mean is 50\%. A particular consequence of results proved below is that if one draws three or more samples of different sizes from the same normal distribution, then the sample mean of the smallest sample is most likely to be highest, the sample mean of the second smallest sample is second most likely to be highest, and so on; this is true even though for any pair of samples, each one of the pair is equally likely to have the larger sample mean. Our conclusions are relevant to certain stochastic choice models including the following generalization of Thurstone's Law of Comparative Judgment. There are $n$ items. Item $i$ is preferred to item $j$ if $Z_i p_2 > \cdots > p_n$. Our results are most surprising when $\mathbb{P}\{Z_i Z_j\} = \frac{1}{2}$ for $i \ne j$, so neither of any two items is likely to be preferred over the other in a pairwise comparison.

Leading the field: Fortune favors the bold in Thurstonian choice models