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In this publication, the author emphasizes that there is a need to find ways to interact with the subjects of the educational process, to update the methods and forms of communication, and so on. The use of information and communication technologies is becoming more and more widespread in the educational process. However, the main goal of student education is the same future professionals must receive quality training, master the relevant competencies and be competitive professionals in today's labour market. Communicative interaction taking into account the norms and principles of the functioning of the environment is an integral part of the development of professionalism of higher education students.&#x0D;The materials of the article are devoted to the content of the developed author's training «Secrets and treasures of communication», which is aimed at developing communicative interaction of participants in the educational process of higher education institutions. The presented training is aimed at clarifying the value of speech culture in the modern development of society; to practice verbal and nonverbal communication skills by playing a variety of games and creative exercises. The author focuses on the signs of business and domestic communication and gives examples of exercises for practical learning. A business conversation or business communication is an oral language contact between people who have common interests and affairs. This is primarily an oral business language, which has significant differences from its written form. First of all, business communication is direct communication that involves a particular interlocutor (or interlocutors) and affects him (or them). The article emphasizes that in the process of communicative interaction the ability to listen and hear is no less important. 

socìalʹna robota ta socìalʹna osvìta

SOCIAL SIGNIFICANCE OF THE DEVELOPMENT OF COMMUNICATIVE INTERACTION BETWEEN PARTICIPANTS IN THE EDUCATIONAL PROCESS OF HIGHER EDUCATION INSTITUTIONS BY TRAINING MEANS