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The article is devoted to the clarification of the semantic and text-creating potential of linguistic cultures in the european and ukrainian artistic speech. The research was carried out in several directions: a) on the material of texts of european and ukrainian authors of the beginning of the twentieth century revealed semantic-stylistic features of the linguistic culture of the sun; b) considered the semantic structure of the text through the projection of this image into the context; c) through the description the modernist features of the interpretation of the image in the European literature of the early twentieth century. In the work, a comparative method of analysis was used, which allowed to find out the common and excellent in interpreting the image, revealing its deep meaning. Modern linguistics defines the concept of linguistic ethnocentrism. It becomes the background for the development of an ethnic group as an original phenomenon, acts as a uniting beginning of each individual nation, a marker of the national language, traditions, and culture. The history of its formation is dynamic. The philosophical origins are hidolen in the idea of anthropocentrism. Human being is regarded as an organic part of nature, and its surrounding animals, birds, trees, plants, rivers, rocks – as living beings endowed with a human soul The formation of linguistic ethnocentrism was significantly affected by the geographical and climatic features of the ethnic group's residence (natural landscape, climate, natural phenomena, flora and fauna). The natural origin caused the occurrence of a system of cult concepts associated with phyto-and dendrological symbols. It is expedient to analyze the historical and social conditions of the formation of an ethnic group and its culture (economic activity, occupation, relations with neighbors, social and political forms).The distinctive features of any ethnic group affect its psychological behavior and mental traits. Among the most characteristic features of Ukrainians, it is appropriate to name humanity, individualism, emotionality, sentimentalism, receptivity, hospitality, a kind of sincerity, lyricism. Formation of national-marked language units (epithets, metaphors, comparisons, proper names, compound words, associative language relations, specific vocabulary and phraseology) becomes the background of individualization of any ethnic culture, and Ukrainian especially. Ethnic language pictures of the world, which all members of society are involved in, affect the way people think and behave.

Modernist interpretation of the image of the sun in the European literature of the late 19th and early 20th centuries