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The identification of conditions for improving the functioning of domestichigher education institutions by substantiating changes in the structure, relations and mentality ofdifferent categories of personnel using the well-known technologies of strategic planning oforganizational development is carried out.It is determined that the creation of an additional virtual structure within the institution ofhigher education in the form of a platform for the formation and achievement of collectiveconsensus will be aimed at creating an environment in which the improvement of the quality ofhigher education will become the central theme of social discourse, where the formation of anew professional ethos will become a unifying basis for the participants. , and new mediaplatforms will provide the necessary publicity and transparency. That is, as outlined in thestrategy for reforming higher education, the platform for achieving collective consensus will playa role of the "media platform" of higher education institution.It is proved that the large-scale introduction of strategic planning technologies requiresradical changes in the methods and styles of management of higher education institutionmanagement, the leaders of its main process and resource departments, leading executives -professors and academic staff. At the same time, the necessary, oriented to ensure the subjectsubjectiverelationships of change must be initiated and implemented in the practice of subjectsubjectiverelationship with subordinates, it is the leaders of all levels of the university hierarchy,which requires additional research on the problem of necessary changes in models leadership indomestic institutions of higher education, the main focus of which is the renunciation oftraditional leadership in favor of intellectual with the indisputable requirement of the ability ofany leader to combine collegial and managerial approaches in the management of highereducation institutions.

naukovij vìsnik ìvano-frankìvsʹkogo nacìonalʹnogo tehnìčnogo unìversitetu nafti ì gazu. serìâ "ekonomìka ta upravlìnnâ v naftovìj ì gazovìj promislovostì"/naukovij vìsnik ìvano-frankìvsʹkogo nacìonalʹnogo tehnìčnogo unìversitetu nafti ì gazu. serìâ ekonomìka ta upravlìnnâ v naftovìj ì gazovìj promislovostì

ABOUT NECESSITY AND CONDITIONS FOR IMPROVING THE USE OF TECHNOLOGY OF STRATEGIC PLANNING IN UKRAINE'S HIGHER EDUCATION STAFF