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With the current level of urbanization in the developed economies, it is not surprising that most of destinations are urban areas. Tourism on addition to population growth and immigration is increasing pressure on city natural and manmade resources. In the city, environment comprises of human, social-cultural, economic, technological, legal, nature and climate. All these dimensions of city environment are affected by tourism. This study uses content analysis technique to evaluate urban tourism sustainability so as to shed light on environmental integrity for tourism in urban areas. The selected cities are Budapest, Gyor, Debrecen, Pecs and Szeged. Analysis of the city and tourism related development strategies reveal: increasing cities’ green belt, intelligent mobility and tourism product diversity. Ranking based on these factors could be compared with other rankings. In-depth interviews were conducted which confirm the tourism environmental assessment of tourism strategies and projects, as well as restructuring and redefining tour packages.

CLIMATE FRIENDLY URBAN TOURISM, CASE OF HUNGARY