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Every organization has got certain forms of behaviours, rules, norms, beliefs and attitudes they apply in their business activities and which become common and recognizable patterns of behaviour of all members in one organization and make its factor of consistency. According to the Denison Model, which the research presented in this paper leans on, mission and the consistency factor represent the stability factor of the organizational culture, a phenomenon of the essential importance for successful business. The aim of this paper is to present the presence of consistency in organizations in the Republic of Serbia through an empirical research and to analyse consistency differences in domestic and foreign companies. Organizational culture is developed on the foundations of national culture, hence noticing these differences is important in order to use the results to enhance organizational culture of domestic companies which, in times of transition, are often faced with survival challenges.

RESEARCH OF CONSISTENCY AS A STABILITY FACTOR OF COMPANIES IN THE REPUBLIC OF SERBIA