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Historically, Bulgaria has been a long-standing wine producer and exporter. Over the past few decades there have been changes in the political environment, the production and the market, which are associated with certain threats and opportunities for Bulgarian wine producers. The purpose of this paper is to examine the export competitiveness of Bulgarian bottled wines. The assessment is based on a set of indicators of import and export quantities and prices for the main external markets. Our research findings indicate that Bulgarian producers are selling mainly in the low-price segments, and, in many cases, at a high level of price volatility and decreasing quantities.

EXPORT COMPETITIVENESS OF BULGARIAN BOTTLED WINES