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In faced the competition among radio stations in Yogyakarta, Marketing Public Relation Strategy is an important factor for a radio station. Marketing Public Relations Strategy which used can not be done only through on air broadcasts activities, but to support radio station in order to remain effective and active in the world of radio broadcasting business, Marketing Public Relations Strategy which using the off air program also needs to be done. This research entitled Marketing Public Relations Strategy of the Radio Q Yogyakarta by using the Off Air Program. The purpose of this study is to analyze the Marketing Public Relations Strategy which used by Radio Q and to describe the off air activities that has been done by Radio Q Yogyakarta. The method which used is descriptive qualitative method. The data collection technique has been done through direct interviews with the informant, direct observations, and collecting the data which needed. Based on the result of this research, Marketing Public Relations through the off air events plan which applied by Radio Q has been done by convene the meetings, set the budgets, and determine the purpose of the off air activity. Marketing Public Relations Strategy which adopted by the Radio Q is carried out through several approaches, including media publications such as brochures, billboards, banners, merchandise, uniforms, identity cards, office car, and newspapers. Radio Q Marketing Public Relations Strategy has done well. This is evident from the number of the off air activities conducted by Radio Q which increased in each year. In addition, the company revenue from the off air events in 2008 until 2011 (January-May) also show the improvement. The off air activities number in the 2008 as many as 9 events with a total revenue of 50 million rupiahs, in 2009 as many as 12 off air activities with total revenues of 65 million rupiahs, in 2010 the off air activities number that has made are 19 events with total revenues of 80 million rupiahs and also 2011 from January to May period the off air activities number was taken as many as 5 events with while income 13 million rupiahs.

Strategi Marketing Public Relations Radio Q Yogyakarta Menggunakan Program Off Air