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This study aims to clarify the feature of German Business Improvement Districts (BIDs) methods and applicability of BIDs to local shopping streets in Japan by researching German BIDs especially in Hamburg. German researchers and politicians have discussed many issues related to BIDs, and Hamburg is the most positive attitude to introduction of BIDs in Germany. There are two types of BIDs in Hamburg, i.e., the type of center of a city and the types of suburban areas. Suburban shopping streets should develop their capability of making management strategy, creating comfortable and safe environment, image enhancement and publication to create competitive power against large shopping malls. BIDs would be able to the effective methods in Japan, especially in the shopping streets which share senses of crisis against neighboring large shopping malls. However, before governments designate shopping streets as BIDs, the risks and the coping strategy of BIDs should be discussed.

APPLICAPBILITY OF BUSINESS IMPROVEMENT DISTRICTS(BIDs) TO LOCAL SHOPPING STREETS FOR ENHANCEMENT OF COMPETITIVENESS AGAINST LARGE SHOPING MALL