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Tourism is expected to vitalize the declined region’s economy and to create the region’s brand, but it sometimes causes the problems such as the pollution and the disruption of natural resources. This study aims to clarify the treating process of the problems caused by the tourism boom through case studies and to suggest the process for sustainable development of tourism areas based on analysis on the solution measures in each of the cases. As a conclusion, it suggests the importance that the local society of tourist areas should consider the process including the recycling use of regional resources together with the promotion for sight-seeing in order to make the balance of vitalization of tourism and preservation of natural resources.

COMPARISON STUDY ON PROCESS OF FORMING BRAND IMAGE AND PRESERVATION OF REGIONAL RESOURCES IN TOURIST AREAS