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The givens of “trust” and “credibility” are often glossed over in research concerning the efficacy of community-based approaches to health issues. This research focuses on one type of community intervention aimed at increasing citizens’ interest in acting to address diabetes: a series of community discussions led by Certified Diabetes Educators (CDEs). We take a critical discourse analysis approach to answering several questions including: How does the discourse between CDEs and participants work to establish or hinder the CDEs’ credibility?

Investigating Dimensions of Trust in Public Discussions of Diabetes Led by Certified Diabetes Educators