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Given the well-documented public ignorance of science content and process, it’s not so clear what can be done given various distorting mechanisms of large-scale media institutions. This paper explores one avenue for more academy input and meta-epistemic dialogue: an opt-in, client-funded, Academy-enacted peerreview certification label scheme to be located at, say, news dissemination sites, and roughly analogous to shortcut epistemic devices such as food labels. This label scheme might also provide well-intentioned, yet uninformed citizens who are asked to adjudicate apparent expert debates a more reliable epistemic shortcut than the standard, rhetorically vulnerable shortcuts of institutional affiliation or degree.

The Peer-Review Certification Label: A Shortcut to Assessing Expertise and Consensus by the Necessarily Uninformed