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This dissertation illustrates how Q methodology was used to solve a problem of low enrollment in a dairy herd genetic registry project in Uruguay to better understand the reasons why many farmer producers declined to participate. The results of Q methodology led to a more satisfying understanding of the needs, interests, and values of non-participants in this agricultural extension project. The dissertation argues for expanded use of Q as a tool for educational program planning and evaluation in addition to its better known use as a research instrument. Q statements were developed from in-depth interviews with nonparticipating producers and project staff, and project documents. Data collection and analysis of q-sorts (44 total) occurred in February and September of 2003. Centroid factor analysis with theoretical rotation was used to arrive at a four-factor solution to the combined data matrix of 44 q-sorts. Three of the four factors were stable across both analyses. The first factor, the Technicians", cited lack of technical assistance as the reason for non-participation and sought a solution that focused on delivering the project through better trained technical advisors. The "Efficiency Activists" cited structural issues as the barrier to participation with improved industry-wide efficiency as the solution. The 'Traditionalists" offered personal and political reasons

Examining non-participation through people's functional perspectives: a Q methodology study of non-participating Uruguayan dairy farmers