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The World Wide Web is the fastest growing media global wide. Web design has become an increasingly sophisticated profession, and its standards and requirements have become more stringent. Static Web design is built upon a system of communication principles. By applying these principles, a non-animated Web site can send information very effectively. With the development of Internet technology, increasing demand for motion on the Web has been put forward by users and clients. From the early day's <blink> tag, to today's fully animated Web site, Web animation has progressed to the point that it is impossible for any book to cover this topic thoroughly. Animated Web design is a new term; many people do not know the difference between Web animation, flashing banner advertising, and motion design. Animation extends Web design language and methods. Animation makes information communication more effective and direct because of the visual impact and graphic nature of the animation. The purpose of this thesis is to examine the effectiveness of animation on the Web by studying the principles in both non-animated and animated Web design. In fact, it is very important to apply non-animated Web design principles to Web animation. The research also found that knowledge of traditional animation principles is a must for today's Web designers. This research can be used as a guide for applying the design principles when creating Web animations. As technology and industry develops, further research in the area of Web animation is required. The design principles, however, will remain fundamental to the field of Web site design.

An analysis of the design principles as applied to static and animated Web sites with an application of the design principles to an experimental static and animated Web site