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vii CHAPTER 1: INTRODUCTION 1 Chapter Overview 1 Background 1 Purpose 4 Methodology 4 Significance 5 Definitions 6 Organization of Dissertation 7 CHAPTER 2: REVIEW OF LITERATURE 9 Chapter Overview 9 Employee-Organization Identification and Perceived Organizational Identity 9 Evidence of Employee-Organization Identification within Retail Contexts 15 Employees' Appearance at Work 16 Symbolic Interaction Theory 20 Antecedents of Employee-Organization Identification 23 Attractiveness, person-organization fit, and perceived organizational identity 23 Consequences of Employee-Organization Identification 26 Job involvement 26 Job performance 27 Relationship between employee-organization identification, job involvement, and job performance 28 Objectives 30 Research Question, Hypotheses, and Proposed Model 30 CHAPTER 3: METHODOLOGY 33 CHAPTER 4: METHOD AND FINDINGS FOR PHASE 1 : INTERVIEWS FOR ITEM GENERATION 36 Chapter Overview 36 Method 36 Data collection 36 Participant characteristics 37 Data analysis 39 Findings: Principal Emergent Themes from Phase 1 of the Study 39 Identification as congruency between employee self-image and store image 40

The relationship among salesperson appearance, employee-organization identification, job involvement, and job performance in the context of an apparel retail store