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viii CHAPTER 1: INTRODUCTION I CHAPTER 2: REVIEW OF PERTINENT LITERATURE 15 CHAPTER 3. METHODOLOGY AND DESIGN 75 CHAPTER 4. PRESENTATION AND INTERPRETATION OF RESULTS 102 CHAPTER 5. IMPLICATIONS AND APPLICATIONS OF RESULTS 209 APPENDIX A: ORGANIZATION CONSENT FORM AND 228 CONFIDENTIALITY AGREEMENT APPENDIX B. SUMMARY OF STUDY FOR FIRMCO GATEKEEPERS 231 APPENDIX C. INTERVIEW GUIDE—FIRMCO 232 APPENDIX D. INTERVIEW GUIDE—NEWSEEDS 233 APPENDIX E: PARTICIPANT CONSENT FORM 234

Introducing change: A rhetorical analysis of the early communications in mergers and acquisitions