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Socio-cultural attitudes on obesity differently influence on formation of individual person's body image, attitudes, and appearance management and involvement. Recently consumer market research on young female plus-size consumers clearly shows the increasing population of obesity and the changing social perception on the plus-size market from being negative to being somewhat positive.

Cross-cultural study of obesity regarding socio-cultural attitudes on appearance involvement and appearance management behaviors through clothing: 20s-30s female plus-size consumers