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Consumer Decision Process Model by Blackwell, Miniard, and Engel (2005) is a theoretical description of decision-making from need recognition to post-purchase satisfaction. The model “shows how different internal and external forces interact and affect how consumers think, evaluate, and act” (p.71). There is a long history of research showing that fashion leadership is an internal factor influencing individual consumer’s shopping behavior (e.g., Kim & Hong, 2011).

Influences of Fashion Leadership, Preference for Exploratory Behavior, and Need for Cognition on Consumers’ Use of Internal Information and Tolerance for Risk-Taking