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The purpose of this study was to explore the uses of dress in the gaming activities of female MMO players. Women were chosen as the focus of this study in response to a call from scholars who noted the relative dearth of qualitative research about female gamers (Lewis & Griffiths, 2011). Three main research questions were developed: (1) Which gaming activities are most associated with dress for study participants?; (2) How is dress incorporated into these activities?; and (3) Is dress utilized to explore questions of identity or to develop and maintain social relationships?

Exploring the uses and importance of avatar dress in a multiplayer online game: A qualitative study of women gamers