English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The retail landscape is constantly changing, and retailers are seeking new ways to reach customers. Consumers are no longer willing to wait for new products to appear in brick-and-mortar stores. Although VR is widely discussed in sports and gaming situations, the topic has received limited academic study in fashion retail disciplines. This two part study uses management theory on innovation adoption and firm performance to examine the use of VR in fashion retail. The study included online research of VR implementation as well as survey of VR users. Findings may be useful to retailers who wish to implement VR as a marketing and product offering tool.

Virtual Reality (VR): Is This New Technology Viable for Fashion Retailers?