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The current study focuses on the use of animated vi deos delivered through mobile phones to enhance agricultural knowledge and adopti on among bean farmers in Gurúè District, Mozambique. Access to information is one of the key requirements that farmers need to improve their production. Extension workers are one of the main means through which farmers obtain accurate agricultural informat ion. However, extension agents in Mozambique are too few and consequently only cover a small portion of farmers across the country. The theoretical approaches of Information Processing and Knowledge Gap guided this study. This study is a field experiment with a pretest-posttest design involving 314 bean growing farmers. Farmers were randomly assigned to each of the four experimental treatments: (1) Extension ONLY, (2) Animation ONLY, (3) Extension THEN Animation and (4) Animation THEN Extension. The topic of the expe riment was the use of sealed containers such as Jerrycans to safely store beans. F rmers were assessed on knowledge gain and intent to adopt the proposed technique. Regardl ess of the experimental treatment, all farmers had a significant increase in knowledge reg arding the topic. Men and women learned about the same. Although participants in Extension ONLY had the lowest scores and those in Animation THEN Extension had the highest, the Anima t on ONLY group scored as well as both combined methods and significantly better than t ose in Extension ONLY. These results suggest that the use of animated videos through mob ile phones can potentially complement or replace extension in delivering agricultural top ics.

Use of animated videos through mobile phones to enhance agricultural knowledge among bean farmers in Gurue District Mozambique