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Due to the health crises in the United States, there is a need to better understand health behavior patterns and how they are developed and maintained. Therefore, there is a need to better understand exercise patterns and healthy eating behaviors and how they are developed and maintained. Many scholars have suggested that an individual’s concept of self is composed of numerous identities. As role identities motivate behavior consistent with the identity, role-identity salience may predict future exercise or healthy eating behavior. Therefore, the purpose of this study was to examine exercise identity, healthy-eater identity and frequency of exercise and healthy-eating behaviors, as well as the stability and frequency of these behaviors during six months of a worksite health promotion program. This study was also exploratory in nature, as the relationship between exercise identity and healthy-eater identity and the respective behaviors were examined, as well as the relationship between exercise identity, healthy-eater identity and affect. Two waves of data collection, separated by 6 months, were performed with employees of a rural community hospital located in the Midwest who were enrolled in an employee health program. Attrition rate was 38% resulting in a final sample of 83 respondents. The average age was 42 years with a range of 24 to 69 years. Exercise identity was measured by the average of nine Likert-type items (Anderson & Cychosz, 1994) designed to measure the extent to which exercise was descriptive of the concept of self (α=.95). Healthy-eater identity was measured by modifying the nine items in the Exercise Identity Scale (Strachan & Brawley, 2009) (α=.89).

Stability of exercise identity and healthy-eater identity over six months among rural hospital employees