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Social media is used by all aspects of society from citizens to businesses, but it also now used by political parties. Political parties use social media to engage with voters as a method of attract new voters or reinforcing the views of political parties’ current supporters. An important consideration is the ethical conduct of political parties and politicians in how they use social media. It is now recognized that social media can also have negative aspects seen by the introduction of Fake News. These negative aspects of social media are often overlooked and have not been explored from a research perspective. This paper looks at the Australian 2019 General Election and discusses a major Fake News example that occurred during that election. The paper will also describe the different types of social media data was collected during the study and also present the analysis of the data collected as well discussing the research findings including the ethical issues.

Fake News Case Study during the Australian 2019 General Election