English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The term bureaucratese refers to a kind of official style used regularly in official and less official contexts. The article considers reactions of ordinary Russian speakers to features of the bureaucratic style in administrative advertisements placed in transport or institutions, as well as in those broadcasted in public places. The research focuses on the category of language attitudes. The data combine interviews, results of the online survey, and publications on the internet. In the interviews and online survey people were asked to evaluate and discuss advertisements (4 photos and 2 cited oral advertisements). Respondents expressed the strongest disapproval of long phrases and syntactic complexity. Shorter texts, written in a less formal, but still marked style, received both positive and negative evaluations, criticised for being “ponderous” and “intricate”, but were sometimes called “more polite”, “proper”, and “professional”. Moreover, people have turned out to evaluate advertisements as a communication and social event of higher or lower status, with power relations behind it. As happens with functionally important and complex language varieties, the discussed code is differently evaluated by its users (who pay attention to various aspects including style, meaning, and social context).

“Complex and Silly” vs “Professional” and “Polite”: Russian Speakers’ Attitudes towards Bureaucratese in Advertisements