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This research analyzes the strategies used by Ecuadorian influencers in the Instagram social network and announces the main brands that are committed to digital marketing to promote their products and services with the young public. The research exposes the creativity and resources used by influencers who seek to demonstrate to their followers that they lead a healthy, attractive and trending lifestyle. The methodology used in this study is based on the “Netnology” model proposed by Miguel del Fresno, which combines data collection (number of publications, number of followers and number of users followed) with graphic manifestations such as photos, videos and Instagram stories. The method of personal and virtual interviews is also used, where influencers provide a greater approximation of their work. The information collected is shown through tables and comparative analysis, revealing the strategy that influencers use to promote brands.

comhumanitas

Estrategias utilizadas por los influencers ecuatorianos como agentes del marketing digital, para promover la venta de productos y servicios en la red social Instagram