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In the last years Instagram has become a useful tool for political communications, especially during electoral periods. On the other hand, crisis tend to increase the interest of citizens for their authority’s agenda. However, at the same time, during crisis people are less tolerant to messages with ulterior motives rather giving information, like when they suspect there is an intention of campaigning. This investigation analyzes the use of the Ecuadorian Vice president’s, Otto Sonnenholzner, Instagram account during the first phase of the national emergency decreed by the Government due to the health crisis caused by COVID 19. Using a longitudinal and descriptive methodology to examine Sonnenholzner’s posts on Instagram, this study has examined if the Ecuadorian Vice president’s account has been used as tool for crisis communications or with other purposes not related with the national emergency. There is evidence that Sonnenholzner has used his Instagram mainly for self-promotion, an element that could have a nuance of political publicity, having in mind that during this time the vice-president was considered by many analysts as an option for presidential candidate in 2021. This study urges further research about the use of Instagram for politics, mainly during a crisis caused by a national emergency, just like the one caused because of COVID 19.

Comunicación política en Instagram durante la emergencia sanitaria por el COVID 19. El caso de Otto Sonnenholzner en Ecuador