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There is significant growth in demand for colonoscopies, with over 700,000 performed in Australia in 2012-13. For every one million Australians aged 50 years and older, 80,000 people at average risk of colorectal cancer are being over-screened with colonoscopy, and 29,000 people at increased risk are not having the colonoscopy they need.

‘Why don’t I need a colonoscopy?’ A novel approach to communicating risks and benefits of colorectal cancer screening