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The government's efforts to promoting investment in the capital market encountered several obstacles, one of which was negative perceptions and public concerns about high risk onstockinstruments.Theemergenceofnegativeperceptions due to the many beginner investors who experience losses when entering the capital market. The method used in this research is a simulation of 14-year return calculation on severalBlueChipsstocksinthefinancialsectorandconsumer goods. The stock purchase simulation is carried out by a routine purchase method called Dollar Cost Averaging (DCA) and the Lump Sum method as the benchmark. The results showed that the DCA method proved to be able to reduce the potential risk of loss in the short term due to errors in the timing of stock purchases, and even eliminate the risk of loss in the longrun. Upaya pemerintah dalam membudayakan investasi di pasar modal menemui beberapa kendala, salah satunya adalah persepsinegatifdankekhawatiranmasyarakatterhadaprisiko yang tinggi pada instrumen saham. Munculnya persepsi negatif dikarenakan banyaknya investor pemula yang mengalami kerugian ketika masuk di pasar modal. Metode yang digunakan dalam penelitian ini adalah simulasi penghitungan return selama 14 tahun terhadap beberapa saham Blue Chips sektor finansial dan consumer goods. Simulasi pembelian saham dilakukan dengan metode pembelianrutinyangdisebutDollarCostAveraging(DCA)dan metode Lump Sum sebagai benchmark-nya. Hasil penelitian menunjukkanbahwametodeDCAterbuktimampumereduksi potensirisikokerugiandalamjangkapendekyangdikarenakan kesalahandalampenentuanwaktupembeliansaham,bahkan mengeliminasi risiko kerugian dalam jangkapanjang.

STRATEGI DOLLAR COST AVERAGING UNTUK MENARIK MINAT MASYARAKAT BERINVESTASI DI PASAR MODAL DALAM RANGKA PENINGKATAN PENERIMAAN PAJAK