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Health insurance system is one of the important components in ensuring the needs of basic human rights, namely health. Government as the implementing regulations in the fulfillment of basic rights such as health have been doing the development, guidance, and acceleration in organizing health care. So that the government is very strategic role in the implementation of the National Health Insurance program (JKN). But there is one problem JKN program implementation, namely the weak management of the participants. It affects both services and financing JKN program. There have been several studies that analyze these problems, among others, the study of health care seeking behavior of participants of public health insurance, the readiness of stakeholders in the implementation of JKN, and the program participant data JKN invalid and not targeted. So that in this research conducted a study which aims to analyze the management of participants through the method of interpretation, describe, analyze, and the build a model of the implementation of management policies of insured people, and the synchronization of the health insurance program regional level into the health insurance system nationwide managed by BPJS Health in the Province of East Java. The results showed that participants in the program management JKN is not optimal, and currently poor people who can not be accommodated in the management of Contribution Recipient (PBI) has been well managed by the regional government, through the Regional Health Insurance program. Further the participant management implementation model is not effective as a model of policy implementation of Van Metter and Van Horn due to weak oversight of the bureaucratic system and the human resources involved in the implementation of the management of the participants. Keywords : Implementation of policy, National Health Insurance (JKN), management of participants.

IMPLEMENTASI KEBIJAKAN TATAKELOLA PESERTA PROGRAM JAMINAN KESEHATAN NASIONAL DI JATIM