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An advertisement constitutes one of the important efforts for producers to open any relation to their consumers. It is known as one of the great way increasingly their trading. All of those things, by using advertisements those commercial goods can be known and be sold.Television is one of their choices to market their product. This research is talking about advertisement, by using Roland Barthes Semiotic theories, combining Seassurian Structuralism theory. Actually, Seassure theory consider as the basic of Barthes’ theories. Basically, Semiotic is a theory to show how is meaning created and communicated in messages that are primarily visual. Semiotic approach analyse the sign, icon, and symbol in television advertisements to intrepreting its meaning. The production of meaning from visual messages, like advertisment has not been clearly investigated to designers of advertising messages.  The difficulty of taking visual meaning is the main reason of structured research approaches to code and categorize such information.

Semiotic analysis of Royco's flavoring advertisements on television