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The processes of labor insertion in youth can be understood as social constructions in which many actors participate, with diverse interests. In this article we specifically focus on the description of the senses built by the entrepreneurs of the Gran Resistencia urban agglomerate, about young people and public policies for training and job placement. After conducting a discussion derived from the bibliographic review on the subject, we move forward in the analysis of the content of semi-structured interviews with local actors, with the aforementioned profiles. The data shown show that there is no single orientation or type of discourse in this group, but rather is diversified. Differentiated readings are presented regarding state interventions aimed at promoting employment. As for the youth, there is also no unified discourse, both positive and negative references are presented, the latter with a strong semantic load that allows us to infer certain stereotyped visions by some actors.

JUVENTUDES Y POLÍTICAS PÚBLICAS DE INSERCIÓN LABORAL. SENTIDOS CONSTRUIDOS POR EMPRESARIOS LOCALES DEL GRAN RESISTENCIA