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The Internet produced transformations and chances. This article explains the theory of the Long Tail and how it applies to journalism. Two long tails are transforming the journalism, one related to the exchange of the value of stories over time and, to another one, the increasing number of blogs that, collectively, they are competing with the traditional media for the attention of the readers. The current scene indicates that although the traditional model sender-receiver to have been breached, the function of the journalist will not be extinct, a time that fits to this professional the election paper and of analysis of the important events that must be divulged. Moreover, it indicates that in the future the social media must follow the established communicative model in the participation of the user.

A Cauda Longa e o jornalismo. Como a teoria da Cauda Longa se aplica no jornalismo