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In this paper, I analyze the discourse on gender identity presented in Steve Biddulph's books “Raising Boys” (2014) and “Raising Girls” (2015), self-help classics for 24 parental counseling. Based on post-structuralist discourse analysis, I investigate how gender appears in the formulations of these books and how such ideas reflect cultural expectations and concerns about raising children in the contemporary world, taking into account the respective gender roles in a society marked by binarism and heteronormativity.

Criando gênero: o discurso sobre criação de meninos e meninas na autoajuda de aconselhamento parental