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The TV cartoons aimed at preschoolers are quickly growing over the recent years. This is happening especially because of the popularity of new media environment such as YouTube and Netflix, which are opening new possibilities for television consumption. In Brazil, it is possible to point out many strategies developed by the companies that manage the made-for-preschooler TV cartoons to attract an increasingly audience. This phenomenon has reconfigured made-for-children media circuit and the relation that children maintain with their favorite cartoons. The article gives a brief history of the presence of cartoons on television, with emphasis on the Brazilian context, to analyze then the global flow strategies developed by one of the most famous contemporary Brazilian TV cartoons directed to children up to 3 years: Lottie Dottie Chicken.

Para pequenos grandes espectadores: a produção televisiva brasileira direcionada a crianças pequenas a partir do caso da Galinha Pintadinha