English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

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The article presents research results on reader’s preferences of two Brazilian information portals – G1 and UOL – made up from the most accessed articles. The objective is to verify if there is a segmentation trend among the portals, proposing a comparative analysis through 2012, 2013 and 2014. Altogether, 2,637 news items belonging to the “most read” sections of the day were collected. The methodology used is quantitative content analysis and the results indicate that there is segmentation between the portals – while G1 is most sought for news concerning public interest, UOL is accessed for entertainment. On the other hand, despite the fact that segmentation persists over the years surveyed, the interest in news that involves political and social issues has grown.

Interesse público ou entretenimento: que tipo de informação o leitor procura na internet?