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This work analyses the reality show Big Brother Brasil under a political economic perspective. Its multi-platform broadcasting via open TV, pay TV, pay-per-view, Internet and mobile phone not only opens new possibilities for its commercial exploration, but, crucially, presents Rede Globo an important strategic positioning within the Brazilian media convergence context.

Investindo no Big Brother Brasil: uma análise da economia política de um marco da indústria midiática brasileira