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The text considers to examine the tone-up process of the telejournals in its different formats, reflects on the tonals expectations of this televisual subtype and the possibilities of rupture with this expectation. The word “tone”, we understand as a set of traces of content responsible for the definition of the point of view from which its narrative wants to be recognized for, giving to know to the enunciator as it must interact with the product that it is being offered. Some of the forms which this trespass can occur could have been inferred from the analysis of a telejournal in specific, Journal ‘SBT Manha’, diffused between March/2004 to August/2005

Telejornais: a ruptura tonal com as expectativas do subgênero