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Ecological management plan and its implementation for particular wetland are highly&#x0D;dependent on securing effective management tools, including management according to the&#x0D;management plan. The implementation of such a plan requires adequate resources, both in&#x0D;terms of human and financial support. The article demonstrates an innovative approach of&#x0D;business company, supporting sound ecological management and restoration of salt making&#x0D;process in the salt-works and Nature Park in Secovlje Salina (Slovenia).&#x0D;The Secovlje Salina (6,5 km2), part of the Piran Salinas which comprises adjacent still active&#x0D;Strunjan Salina and already abandoned Lucija Salina, is situated on the Adriatic coast, at the&#x0D;mouth of the Dragonja River, in the southernmost stretch of the coastline of the Piran Bay.&#x0D;The area has been designated a Nature Park by the Government of Slovenia in 2001.&#x0D;Due to difficult economic situation on the European market of salt, the production of salt in&#x0D;Secovlje Salina almost ceased. In the year 2003 the salt making company (Soline d.o.o.) has&#x0D;been bought by the telecommunication company Mobitel d.d. in order to safeguard natural&#x0D;and cultural heritage and landscape and to maintain the traditional salt making process. This&#x0D;new model of business relationship proved to be successful for both sides: initial investments&#x0D;in the reconstruction of salt making and park infrastructure resulted in direct economic&#x0D;benefits for the business company and for preservation of natural and cultural heritage and&#x0D;tradition. Public image of telecommunication company has raised: potential customers&#x0D;appreciate investments of business into protection of nature and culture which resulted in new&#x0D;subscriptions to the above telecommunication company.

Secovlje Salina Nature Park, Slovenia – new business model for preservation of wetlands at risk