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The article deals with the imperatives of the development of the tourist services market, which determines the parameters of the aggregate value of the sub-indices of the mesoand local levels in the spatial polarization of the regional tourist system. The methodology of spatial polarization of the regional tourist system, which provides convergence of the infra-structural space of tourist services, formation of an innovative nucleus, minimization of manifestation of destructive factors, balancing of interests of regions and the country as a whole is substantiated. It has been proposed the scientific-methodical approach to the definition of the target landmarks for the development of the tourist services market, which implements polarized tourist space in terms of quantitative and qualitative parameters, makes it possible to analyze the destructive determinants of the periphery and determinants-producers of the tourist center of activity, evaluation * Corresponding author Natalia V. TRUSOVA, Yurii Y. KYRYLOV, Viktoriia Hr. HRANOVSKA, Oleksandr S. PRYSTЕMSKYI, Viktoriia M. KRYKUNOVA, Alina Zh. SAKUN 566 and forecasting of the safe level of the hierarchy of the regional tourist system, determination of clear impulses for the development of the tourist services market and density of interaction of the periphery with the center. Revenues from the sale of tourist services of local level enterprises have been analyzed. A comprehensive approach to the assessment of the concentration of the aggregate value of the security index of the regional tourist system, which is differentiated by the components of the regional security potential and threats, guarantees the development of the tourist services market and modifies the tourist system on the meso-level as a whole.

THE IMPERATIVES OF THE DEVELOPMENT OF THE TOURIST SERVICES MARKET IN SPATIAL POLARIZATION OF THE REGIONAL TOURIST SYSTEM