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The article discusses the importance of the geographical names of the physical-geographical region the Mugolzhar mountains in the Aktobe region, for the development of tourism in this region. Nomination of place names in the area for landscape features was based on geological, natural-geographical, historical and linguistic data. The origin and etymology of the name Mugulzhary is studied by actual data. It is identified that toponyms associated with plants, fauna and with features of the natural environment prevail, their range of distribution is revealed. Space images of sites that can become tourist sites are given, with justifications for the origin and characteristics of their name.

THE IMPORTANCE OF TOPONYMY OF MUGALZHARY MOUNTAIN PLOTS AND ADJACENT TERRITORIES TO THE DEVELOPMENT OF GEOTURISM