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There seem to be a paucity of studies that have investigated the influence of learning philosophy, strategic direction, and transfunctional acclimation service innovation in the Zimbabwean context in the hospitality sector. This is a new trend that is becoming prevalent in service innovation orientation at the global level. The purpose of the study was to examine the relationship between innovation antecedents and service innovation in the hospitality sector of Zimbabwe as this provides leeway towards a major contribution of the GDP of most emerging countries and Zimbabwe is no exception. A quantitative approach was utilised and Smart PLS statistical software for structural equation modelling was used to analyse data. The results indicate that there is a positive and a significant relationship between innovation antecedents and service innovation. However, the relationship between trans-functional acclimation and service innovation was insignificant. The empirical study provided interesting implications to academicians by making a significant contribution to service innovation literature knowledge. This study incalculably adds to ground-breaking knowledge to the existing body of service innovation literature in emerging countries.

MODELING RELATIONSHIPS BETWEEN INNOVATION ANTECEDENTS AND SERVICE INNOVATION: A ZIMBABWEAN HOTEL MANAGERS PERSPECTIVES